{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While a lot of high-end brands drive direct exposure through social media marketing, celebrity collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and does not give celebrities free ba